July 14, 2025
In recent years, pet fashion has grown significant. However, depending on the region, the reasons for dressing dogs vary. In Asian culture, the tradition of dressing dogs has deep historical roots. In ancient China, royal families adorned their small companion dogs, such as Pekingese, with decorative accessories as a status symbol. Similarly, in Japan, aristocrats kept breeds like the Japanese Chin as treasured pets, occasionally dressing them in silk garments.
Over time, this practice evolved. Today, in China, Japan, and South Korea, pet fashion is a booming industry, with clothing purchased not just for protection but as a form of self-expression.
In Western countries, the trend has been fueled by social media and celebrity pets. However, in nations where animal welfare education is more developed, dressing dogs is often discouraged as unnecessary or even harmful.
In the Philippines, where pet ownership is increasing, marketing from pet shops and online stores has reinforced the idea that dog clothes are an essential accessory. Many owners believe that dressing their pets provides comfort or enhances their appearance, but they may not be aware of the potential harm—especially in a tropical climate.
While research does not definitively confirm that dogs feel embarrassment or shame as humans do, behavioral observations suggest that many experience when dressed. Some try to remove the clothes, freeze in place, or show avoidance behaviours. If dressing is not introduced positively, it can create lasting negative associations. A dog’s relationship with their owner often plays a crucial role in this process. Dogs with a strong bond can tolerate wearing clothes-not because they find it natural, but because they seek to please their human. However, compliance should not be mistaken for comfort.
The Role of Neoteny
One reason people treat dogs like small children is neoteny—the retention of juvenile traits in adult animals. Many dog breeds have been selectively bred to maintain puppy-like features, such as large eyes, round faces, and playful behavior. These traits trigger a nurturing response in humans, making us more likely to treat them like babies, including dressing them up in an unnecessary way that doesn’t align with their well-being.
Dogs have different biological needs, and what seems cute to us may not be beneficial for them. In fact, excessive neoteny has even led to severe health issues in numerous breeds.
While dressing dogs for fashion is not ideal, there are situations where protective clothing may be necessary for their well-being. However, these cases depend on the dog’s breed, coat type, and environmental conditions.
The Hidden Risk for Small, Fluffy Breeds
Many people assume that only large, thick-coated dogs struggle with heat, but small, fluffy breeds—such as Pomeranians, Shih Tzus, and Toy Poodles—are also at risk. A common mistake is carrying them too often in the arms, bags, or enclosed pet strollers. These methods might seem convenient, but they can easily trap heat, restrict airflow, and make it difficult for the dog to cool down.
Instead of constantly carrying small dogs, it’s safer to let them walk on their own (when the ground isn’t too hot) and ensure they have access to fresh air, shade, and water; essential items in hot temperatures. If a bag or carrier is necessary, it should be well-ventilated and used only when absolutely needed.
Overheating and Thermoregulation Issues
Dogs regulate their body temperature through panting and heat dissipation from their paw pads. Wearing clothes interferes with this process, trapping heat stress or even heatstroke.
This is particularly dangerous for:
Extreme heat can cause severe brain damage, organ failure, and even death if a dog’s body temperature rises too high. Instead of clothing, proper hydration, shade, and cooling methods (such as cooling mats or damp towels) are the safest ways to keep them comfortable.
Warning signs of overheating:
If a dog shows these signs, immediately remove any clothing, wet their fur with cool (not ice-cold) water, and move them to a shaded or air-conditioned area.
Skin Problems
High humidity and fabric create the perfect conditions for bacteria and fungi, increasing the risk of:
Restricted Movement and Stress
Some outfits are tight or bulky, making natural movement difficult. Clothes can also:
In the Philippines, it’s common practice for dogs to wear diapers when visiting shopping malls. While this may seem like a practical solution to avoid accidents in public spaces, prolonged use of diapers can negatively impact a dog’s well-being.
Firstly, diapers trap moisture, which can cause discomfort and irritation. Dogs may feel the urge to urinate more frequently due to the dampness against their skin. This constant contact with moisture can also lead to skin problems such as rashes, dermatitis, and even bacterial or fungal infections if the diaper is not changed regularly.
Secondly, diapers interfere with canine social communication. Dogs rely heavily on scent signals, particularly those present in urine and secretions from their anal glands, to gather information about other dogs in their environment. By masking these natural cues, diapers can limit social interactions and prevent dogs from understanding their surroundings fully.
Moreover, when a dog urinates indoors, it’s important to remember that this behaviour often has a reason. The dog may be responding to the scent of another dog that previously marked the same spot, instinctively wanting to leave its own scent to communicate. Alternatively, urination can be a sign of emotional distress. A dog that feels anxious, overwhelmed, or uncomfortable may urinate as a way to express its discomfort. While this behaviour isn’t always obvious to the owner, there are clues that can help identify stress-related urination. Signs to watch for include altered posture, excessive panting despite cool temperatures, and overall signs of restlessness or fear.
Instead of relying on diapers, a better approach would be to ensure the dog relieves itself before entering public spaces like malls. This way, accidents can be minimised, and the dog can remain comfortable and free to interact naturally with its environment. If a dog does have an accident indoors, cleaning up is usually straightforward and far less stressful than compromising the dog’s comfort and well-being with prolonged diaper use.
By adopting these alternatives, owners can better support their dog’s physical and emotional health while respecting social norms in public spaces.
If clothing is truly necessary for a dog’s well-being, the dressing process should always be positive and stress-free. Sudden or forceful dressing can cause anxiety, leading to negative associations.
Instead, introduce garments gradually, using rewards and encouragement, always observe the dog’s body language and respect their time.
Some dogs may tolerate clothing due to their bond with their owner, but this doesn’t mean they are comfortable. Owners should ensure their dogs are genuinely at ease rather than simply complying.
For guidance, it’s best to consult a professional with a cognitive approach who can assess the dog’s individual needs while respecting their natural preferences.
Instead of dressing dogs, owners can:
Not all dog clothing serves a decorative purpose—some garments are designed for specific functional needs. The ThunderShirt (or Anxiety Vest) is an example of a pressure wrap that applies gentle, constant pressure to help some dogs feel calmer in stressful situations, such as thunderstorms, fireworks, or separation anxiety.
However, its effectiveness varies from dog to dog, and it should be introduced gradually to ensure a positive association.
If a dog shows signs of discomfort or stress while wearing it, alternative calming methods should be considered.
Dressing up dogs might seem fun and harmless, but it’s essential to consider their well-being. While protective clothing can be justified in specific situations, many dogs experience discomfort or stress when dressed unnecessarily—especially in hot climates.
By understanding and respecting their natural needs, we can make choices that truly benefit them. Rather than focusing on aesthetics, let’s prioritize their comfort, safety and happiness because a truly loved dog is one understood by their family.
For more insights on the impact of dressing up dogs and their well-being, check out these sources:
Dressing Up Your Dog Could Be Harming Their Health (PetAir UK)
Canine Stress Responses to Wearing Clothing (PMC)
Anthropomorphism and Its Adverse Effects on the Distress and Welfare of Companion Animals (PMC)
On paper, these laws show an effort to protect animals. But what happens in reality?
Copyright © 2024. All rights reserved.
